Digital Marketing in 2023

There are thousands of products or services that are similar to yours, so how can you stay one step ahead of the rest in 2023?

A great marketing strategy will help you!

While following the developing and changing technological news every year, Digital Marketing, which is a part of technology, also gets its share from it. What awaits Digital Marketing, which gains a different momentum with each new step taken in technology, in 2023?

What changes will take place in product marketing, especially in the field of mobile applications?

Will new developments open new marketing areas for us? How much easier or harder will marketing be? Below are the basic elements that we need to take a quick look at before 2023 :)

Meet with UX/UI Experience

With these developments in the field of Digital Marketing, SEO alone will no longer be enough. In the last 6 months of 2022, UX / UI design, whose name we have started to hear very often, will become more important than SEO. So what is this UX, UI design?

UX — user experience design is more concerned with how users interact on the site than designing an interface. UI stands for user interface design. For example, everything on the screen of the phone you use is an interface design. The locations, colors, and sizes of the icons are applied as a result of the decisions made by the designer. The equivalent of interface design on websites is the visual design consisting of all graphic elements such as images, buttons, lines, colors, page structure, and spaces.

Think about it! Did Instagram come to the fore just thanks to SEO, or did Tiktok? The whole strategy was actually about users adapting to the application with simple, pleasant, and fast interfaces.

Due to the accelerating life conditions, people prefer visual and aesthetic conveniences rather than reading texts, and we should consider this in our marketing strategy. Also, users now want to find solutions to their problems very quickly, They want chat boxes, live chats, virtual assistants, and personalized emails. The longer someone waits for a response, the more likely the bounce rate will increase. For this reason, you should focus your marketing strategy more on your conversational marketing strategy with your UX and UI strategy.

Data-Based Evaluation

Did you know that you can now build performance-based brand awareness?

If you are still not aware of this, focus on this issue until 2023. If you have a product, it will focus on turning the visit into action, not attracting visitors to the app/page. In mobile applications, action should be searched instead of just install and afterward. Terms like CR-ROAS- LTV- RR will come into your life here. Welcome to the real Digital Marketing world! By following this data in any channel you will use, you will be able to use your budget more efficiently. You should focus on spending your budget most efficiently by diversifying the channels you use here and making use of the data mentioned above. The more channels, the more evaluation.

Influencer Marketing

In 2023, each of us will become an influencer, as brands expand their collaborations, especially with micro-influencers! Since Instagram allowed sharing links to everyone in 2022, this has become quite easy. With the nickname features of Youtube in the last quarter and the improvement of the TikTok algorithm, the macro influencer has become the face of only very famous clothing-accessory brands and has begun to be accepted as a celebrity. Meanwhile, micro-influencers will continue to support revenue growth and have more collaborate with more brands.

Bonus:

Change your cookie-based strategy

#Adblockers will be everywhere in our lives by 2023, and digital marketing strategies based on cookies will have to change. In response to this, Google is moving from Universal Analytics to Google Analytics 4. GA4 tracks website engagement on marketing sites, e-commerce sites, and native apps. Other platforms like Nextdoor and LinkedIn,Pinterest will also become more popular for online marketing as the calendar changes.